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An homage to the athleticism of the season, the Spring/Summer 2025 campaign was photographed by Jamie Hawkesworth at a Brutalist sports center in Paris, built in the early 1970s. It was the ideal backdrop with clean, dynamic lines, muted blocks of colors and minimal ornamentation. Stylist Brian Molloy dressed models Irina Shayk, Mona Tougaard and Ida Heiner in ready-to wear with subtle athletic details, along with the season’s best accessories: new Romy handbags, the Pierced hobo and a beautifully reimagined icon: the Reva ballet.
