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Last Updated: March 2, 2021
At Tory Burch, we respect privacy and your rights to control your personal data.
WHO WE ARE
We are Tory Burch LLC, as well as our family of affiliated companies that operate the brands TORY BURCH and TORY SPORT (collectively “Tory Burch,” “we,” “us,” or “our”).
INFORMATION WE COLLECT FROM YOU
We collect your personal data in a number of ways and for various purposes, including:
You may sign up on the Websites or in stores to receive promotional emails, texts, and other communications from Tory Burch. When you sign up, we may collect personal data such as your name, mailing address, telephone number, email address, date of birth, and preferences. If you elect to be added to the Tory Burch marketing list, we may use your contact information to communicate with you about products, services, promotions, offers, news, and events from Tory Burch. From time to time, we may also provide information to you about the Tory Burch Foundation.
If you call, email or chat with our Customer Service Representative, we may collect personal data such as your name, mailing address, telephone number, and email address. We use this information to assist you.
Surveys, Sweepstakes, & Promotions:
From time to time, you may be able to participate in an online customer forum or other public or private forum on the Websites where you can post comments or other content. In order to participate in such a forum, we may ask for information such as your name, mailing address, telephone number, email address, date of birth, and preferences. We may use the information you provide to us in order to communicate with you about our products, services and promotions if you have provided your consent. If you voluntarily disclose information, personal or otherwise, online in any community area (whether through the Websites or any other services available online), that information can be collected and used by others. Accordingly, you should use caution when sharing any personal data with others in any community area (whether through the Websites or any other services available online).
INFORMATION WE COLLECT BY AUTOMATED MEANS
Cookies: Cookies are files that contain information about your general Internet usage, and are stored on the hard drive of your device. From these cookies, we may collect information about your browser, including, where available, your IP address, operating system and browser type, for system administration. Cookies help us to improve our Websites and to deliver a better and more customized service. They enable us to:
- estimate usage numbers and patterns
- store information about your preferences
- customize our Websites according to your individual interests
- speed up your searches; and
- recognize you when you return to our website
We may also use “pixel tags” (sometimes called “Internet tags”, “web beacons” or “clear GIFS”), which are tiny graphic images, on our Websites. Pixel tags help us measure the effectiveness of our Websites. We work with service providers that help us track, collect, and analyze this information. Pixel tags on our Websites may be used to collect information about your visit, including the pages you view, the features you use, the links you click, and other actions you take in connection with the Websites. This information may include your device’s IP address, your browser type, your operating system, date and time information, and other technical information about your device.
Mobile Location Analytics Data:
We may use tracking technology to collect certain information about your Wi-Fi enabled mobile device, including the presence of the device in our stores, its signal strength, its manufacturer, and a unique identifier known as its Media Access Control (“MAC”) address (collectively, “Customer Mobile Device Data”). This Customer Mobile Device Data may be collected for the purpose of determining the amount, location and frequency of customer traffic into our stores. A mobile device’s MAC address identifies a specific device to the surrounding Wi-Fi networks. The MAC address does not disclose the identity or any other personal data of the mobile device user. You may opt-out of having your MAC address recorded by visiting the following link and entering your mobile device’s MAC address: https://optout.smart-places.org/. To learn more about the use of Customer Mobile Device Data and your choices, please visit: www.smartstoreprivacy.com
Other Tracking Technology:
Pixel tags and cookies in our emails may be used to track your interactions with those messages, such as when you receive, open, or click a link in an email message from us. We may combine the information we collect through cookies and pixel tags with other information we have collected from you. This information may be used to improve our Websites, to personalize your online experience, to help us deliver information to you, and for other internal business purposes.
Cookies and Other Tracking Technologies on Social Networking Services:
Tory Burch maintains Tory Burch-branded pages on various Social Networking Services. When you visit these Tory Burch-branded Social Networking Services, the provider of the Social Network Services and other third parties may set cookies and other tracking technologies on your browser or device.
USE OF YOUR PERSONAL DATA
We use the information we collect from our customers for various purposes, including to:
- Send communications to you about our products, services, promotions, offers, news, and events
- Improve our stores, Websites, events, customers shopping experience, and quality of service
- Determine the amount, location and frequency of customer traffic into our stores
- Prevent and detect fraud and abuse
- Process information or claims in connection with incidents at our stores
We will not sell your personal data to any third party. We may share your information under certain circumstances with business partners that help the Websites function or assist us in fulfilling your order, as well as otherwise detailed below.
REMOVAL FROM MARKETING LIST
To be removed from our marketing list, please email us at email@example.com, or simply click the unsubscribe button found at the bottom of any of the emails that we send you. Please allow us at least ten (10) business days from when the request was received to complete the removal, as some of our promotions may already be in process before you submit your request.